Photos are very important in Social Media in particular and in marketing in general.
Images are the visual eye-catcher in a world full of data, they are the graphic part of your message, images can tell a story by themselves, and in most cases, a good photo will take the attention of your audience.
But how can you super easily create good quality images for your content (social media or blog)? Of course, following this guide super SIMPLE but incredibly EFFICIENT.
How To Create Stunning Images For Blog Or Social Media
The success formula to having a good image strategy and stunning photos for your blog, business, social media, website, etc. is based on these 2 principles:
- Principle #1: Good photo resource.
- Principle #2: Good editing tools.
But before taking a look at those 2 principles, first you need to know a couple of rules that apply to image usage (very important!):
You must know…
What photos can you use?
You can use on social media or on your blog only photos of your property:
- Done by yourself with your camera or phone.
- Given to you by your product suppliers for example to help you sell their products specifically.
- Free-to-use Photo Stock images (a.k.a Creative Commons CC0).
Criteria to choose a photo:
- Quality: the higher the quality the better. Never use bad quality photos (it is not good for your branding).
- Relevant: Pick photos related to the subject you are talking about.
#1. Good Photo Resources
The first element to have stunning images on your blog or social media channels, is having good quality photos.
If you are a good photographer and you have the time and the meanings to create your own photos, that is great, go ahead and use your own photos!
But even if your own photos are good quality and amazing you most likely are going to need other photos you wont be able to take yourself.
In any case, here I am going to talk about great photo stock services that you will love and will get addicted to, basically because they are a life saver!
Check them out:
The Hungry JPEG
Graphic design resources based marketplace. The site offers tens of thousands of products including fonts, graphics, illustrations, themes, pre made logo and branding templates and so much more. New products are added daily by some of the top graphic designers in the world.
Get over $1000 worth of Graphic Design Resources at OVER 90% off at The Hungry JPEG!
Free Stock Photo Search Engine. They scan and index the best free photos from the top stock sites, so that you can find that perfect image much, much quicker.
All photos are free for personal and commercial. No attribution required. CC0.
NOTE: At the end of this article you can find a bunch of more Free PhotoStock sites.
#2 Good Photo Editing Tools
Now you need to optimise your image in terms of size for every social media channel, enhance or adjust levels, add texts, overlays. filters, etc.
To do all that you just need to go to one only place:
With PicMonkey’s photo editing and design tools, good portraits become even better, meh photos transform into sparkling masterpieces, and words on shapes turn into richly communicative graphics.
Graphic design templates sized perfectly for social. Intuitive touch up tools. Get your pics grooving in no time.
More info: CLICK HERE
Canva is a free website where you can so easily work with your images and get a very professional results.
It is super easy to use, but i will write an article about how to use Canva (stay tuned!).
P.S.: Keep reading for a list of the the best Free photo stock sites!
Best Free Photo Stock Resources
All the photos, vector or images on the following websites are absolutely FREE to use on your social media posts or for your blog. They are safe to be used without asking for permission or giving credit to the author, even for commercial purposes.
They are good quality images, and you can find them simply by looking up on the searching tool.
Free high resolution stock photos. Great quality, lots of new images daily. No attribution required.
All photos on Pexels are absolutely free for personal or professional use. You can also discover the most popular photos as well as search by colour, position, type, etc.
Basically Pixabay works exactly the same as Pexels.
Not as good (in my opinion) as the other two (basically in terms of quantity of images), but the great thing about this site is that you can find slightly different photos that in other sites.